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Depending on the available amount selected by the one who offers it. This amount can be between 10 and 3,000 lei, and the card reaches the recipient immediately, via e-mail. From the data provided by the company, in the top of the most wanted products in this period, there are the following:In a world now made of numbers , a data-driven approach to KPIs even in the B2B market appears to be, nowadays.

An obligatory choice and a determining factor for the survival of a company. In both the B2B and B2C sectors, knowing how to define which KPIs to monitor for each phase of our lead's buyer journey will give us the opportunity to  make informed decisions Job Function Email List based on objective numbers, minimizing the risk of incurring cognitive biases. In order to explain a phenomenon in its entirety, it will be necessary to analyze the data in a systemic way.



Keeping in mind the specific purpose and the reference context in which each KPI is observed since, if taken individually, they risk returning a distorted vision of reality. For example, the CTR or CPC may indeed be relevant KPIs for evaluating the effectiveness of an advert but, if disconnected from the quality of the leads generated, they will only give us a partial vision of reality, suggesting a potentially wrong direction.