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Consider to obtain concrete results. Let's see what they are. The goal and the context Before choosing the right colors it is necessary to define the objective and the context in which the brand develops . For example: You decide to open an e-commerce that sells personal hygiene products. Preferring blue and its shades creates a quick association in the mind of the consumer who will not have great difficulty.

Connecting the product, its use and the brand. The website - as well as e-commerce - is the showcase of a brand and there must be coherence between product and context . Brand awareness There are some scenarios in C Level Contact List which "consistency" can fail due to an excellent result. When a brand has managed to create a strong brand identity over time, a sudden change in color can cause a positive surprise effect.



A successful example is offered by the Heinz company , which changed the color of the ketchup bottle from red to green. Consumers, accustomed to the red packaging, were surprised to see the new green bottle. Stimulating consumer curiosity allowed the company to increase product sales. A choice like that of Heinz, although risky as any major change is, can only be made after having built the loyalty of customers.