Some of the largest companies started

MimJannat89

We see signs of that, including through Netflix with Grace & Frankie to Sex Education and Madam CJ Walker, a serious commitment to diversity and inclusion. What is it The underdog startup sees and cherishes the value of micro-communities – once forgotten and now widely visible. It combats stigma and under-representation by providing value-added products and services to groups such as seniors, full-time entrepreneurial mothers and those at the bottom of the economic ladder. A joint design process of “designed by and for” is a must.

While they cater to the needs of smaller groups, they have a major advantage in the market adoption of their solutions: go-to markets are highly targeted, and once the solution has been adopted by the original market, it has a high probability of scale up to photo editor neighboring markets. this way, including Tesla, Uber and Oxo. The example: Thinx The period industry has long been characterized by shame and lack of options. But now this industry is booming, from menstrual cups.



Reusable pads to menstrual underwear, such as Thinx . It is a reflection of the end of an era of shame for the female body and a way for women to define their relationship with their bodies, on their own terms. The product is simple, but with a deep impact on society. And also with a great ROI ( return on investment ), with a turnover of million, reaching CVS pharmacies and Urban Outfitters at the same time – and expanding its own market with lines for teens (BTWN) and seniors (Speakx). Thinkx website.