Some of the largest companies started
We see signs of that, including through Netflix with Grace & Frankie to Sex Education and Madam CJ Walker, a serious commitment to diversity and inclusion. What is it The underdog startup sees and cherishes the value of micro-communities – once forgotten and now widely visible. It combats stigma and under-representation by providing value-added products and services to groups such as seniors, full-time entrepreneurial mothers and those at the bottom of the economic ladder. A joint design process of “designed by and for” is a must.While they cater to the needs of smaller groups, they have a major advantage in the market adoption of their solutions: go-to markets are highly targeted, and once the solution has been adopted by the original market, it has a high probability of scale up to photo editor neighboring markets. this way, including Tesla, Uber and Oxo. The example: Thinx The period industry has long been characterized by shame and lack of options. But now this industry is booming, from menstrual cups.
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Reusable pads to menstrual underwear, such as Thinx . It is a reflection of the end of an era of shame for the female body and a way for women to define their relationship with their bodies, on their own terms. The product is simple, but with a deep impact on society. And also with a great ROI ( return on investment ), with a turnover of million, reaching CVS pharmacies and Urban Outfitters at the same time – and expanding its own market with lines for teens (BTWN) and seniors (Speakx). Thinkx website.
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